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Kingz: How a Global Brand was Made
Kingz: How a Global Brand was Made
Just last month, one of the biggest and mostly highly-anticipated events in Brazilian jiu-jitsu took place in Las Vegas: the IBJJF Jiu-Jitsu Con. Not only did the event feature many thousands of competitors and spectators, but also numerous companies catering to the jiu-jitsu industry.
The sheer number of vendors was remarkable, and gave testament to the robust BJJ industry. Long gone are the days in which the only way to make a living from jiu-jitsu is to open an academy. However, few of those vendors can boast having global status.
One such brand is Kingz, well-known among academy owners, competitors, and hobbiest practitioners alike. The journey to the top was a long labor of love, as Bruno Munduruca, founder and CEO, explained during his interview with Jiu-Jitsu Con Talks. In it, he shared the story of how he built one of the most successful jiu-jitsu companies in the world.
Check out the Kingz USA site to read the full article.